October 06, 2015

Key Terms (REBECCA)

Media Platform: What the media is distributed through. E.g. Facebook.

Media Device: The technological object. E.g. Mobile Phone.

Media Sector: Different media Industries. E.g. Film, Publishing.

Media Product: The product created by the different media sectors.

Analogue: Media products that use physical components to work. E.g. Radio.

Digital: Media products that use numbers 0-1 to work. E.g. Alarm Clock.

Cross-Media Synergy: When two or more media sectors work together to create one product.

Individual Audience Consumption: When a product can suit an individuals need. ( Revise )

Group Audience Consumption: When a product can suit a groups needs. (Revise)

Technological Convergence: When old technologies from the past merge together to form one product. E.g. Mobile phones could only call or text, whereas now they can do much more.

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